Does Mardoc manage Google Ads?

Yes. Mardoc manages Google Ads across campaign strategy, search terms, targeting, optimisation, landing pages and conversion tracking.

Does Mardoc manage Facebook and Instagram Ads?

Yes. Meta advertising can include campaigns across Facebook and Instagram depending on the audience and objective.

How much should we spend on paid advertising?

There is no universal advertising budget. The right level depends on the market, objective, competition, potential customer value and how much useful data the campaign needs to generate.

Do advertising management fees include the ad spend?

Advertising platform spend is generally separate from management and production costs. The exact structure should be confirmed as part of the project scope.

Can Mardoc create the ads as well?

Yes. Mardoc can support campaign messaging, graphics, photography and video where required.

Do we need a dedicated landing page?

Not always, but a focused landing page can improve relevance and conversion for some campaigns.

Can Mardoc fix our conversion tracking?

Yes. Tracking and measurement can form part of paid advertising and wider digital marketing work.

Does Mardoc manage advertising outside Melbourne?

Yes. Mardoc works with businesses across Australia.

Paid advertising

Paid campaigns built around performance.

Advertising can put your business in front of the right people quickly.

But clicks alone aren’t the goal.

Mardoc manages Google Ads, Meta Ads and paid campaigns around the entire journey — from who sees the ad and what they see, through to the landing page, conversion and measurement.

Let’s Talk See Our Work

More than the ad

The campaign doesn’t end when someone clicks.

A strong ad can still underperform if the targeting is wrong, the landing page is weak or the conversion tracking doesn’t work.

01Audience
02Ad
03Landing Page
04Action
05Measurement

Mardoc looks across the full journey rather than optimising the advertising account in isolation.

Google Ads

Intent

Capture demand when people are already searching.

Google Ads can put a business in front of people at the moment they’re actively looking for a product, service or solution.

Depending on the campaign, this can include

Search campaigns
Performance Max
Shopping where relevant
Remarketing
Keyword strategy
Search-term analysis
Negative keywords
Location targeting
Conversion tracking
Landing-page optimisation
Budget and bid management

The focus isn’t simply generating more clicks.

It’s finding the searches, campaigns and landing-page experiences most likely to create meaningful actions.

Meta advertising

Attention

Build demand, reach audiences and support campaigns.

Meta Ads can help businesses reach people through Facebook and Instagram before, during and after they interact with the brand.

Depending on the objective, this can include

Awareness campaigns
Traffic
Lead generation
Sales
Promotions
Event campaigns
Remarketing
Audience testing
Creative testing
Video campaigns

On Meta, the creative matters enormously.

Strong campaigns need an offer, message and content that earns attention before the targeting can do its job.

Explore Social Media Management

Campaign strategy

Know what the campaign needs to achieve before deciding where the budget goes.

Different objectives require different platforms, audiences, creative and conversion paths.

Before building campaigns, Mardoc considers

Goal
- Business objective
- Conversion value
- Budget
Market
- Target audience
- Search demand
- Competition
Message
- Offer
- Available creative
Path
- Customer journey
- Landing pages
- Tracking

Campaign structure, platform and budget

The campaign structure should follow the business objective — not the other way around.

After the click

Better ads need somewhere useful to send people.

Sending every campaign to the homepage isn’t always the best answer.

A focused landing page can match the search, message or campaign more closely and make the next action clearer.

Explore Website Design & Development

Mardoc can support

Campaign landing pages
Service-specific pages
Offer pages
Lead forms
Calls to action
Page messaging
Conversion-focused layout
Mobile experience

On location at Wyncity.

Ad creative

Performance still needs creative that gets noticed.

The media buying matters. So does what people actually see.

Mardoc can create advertising assets across photography, video, graphics and campaign messaging so the creative and media strategy are developed together.

For Meta in particular, testing can involve

ADifferent hooks
BVideo vs static creative
COffers
DFormats
ECalls to action
FMessaging

Explore Content Creation

Measurement

Know what happens after the click.

Advertising becomes much harder to improve when the important actions aren’t being measured properly.

Depending on the campaign, tracking can include

Form submissions
Calls
Purchases
Bookings
Quote requests
Key landing-page actions
Revenue
GA4 events
Google Ads conversions
Meta Pixel events

The aim is to understand which campaigns are creating meaningful outcomes — not just which ones are generating activity.

What people actually search

Search-term data can tell you more than whether an ad was clicked.

Google Ads can reveal the actual searches people use before interacting with a campaign.

That information can help identify

Strong buyer intent
Irrelevant searches
Negative keyword opportunities
New services or landing-page opportunities
SEO content opportunities
Changes in customer language

The data should inform the marketing, not stay trapped inside the advertising account.

Paid and organic search can make each other smarter.

Paid search can provide fast feedback around keywords and conversion behaviour.

SEO can use that insight to help build stronger organic visibility over time.

Explore SEO

Paid Search

Immediate visibility
Search-term data
Conversion data
Testing

SEO

Organic visibility
Content
Website architecture
Longer-term search presence

Who we work with

For businesses that want paid media tied to a clear objective.

Relevant for businesses that:

Need more enquiries or leads
Want to generate sales
Need immediate search visibility
Are launching a new product or service
Want to promote an event or campaign
Already spend on ads but lack confidence in performance
Need better conversion tracking
Want stronger landing pages or creative
Want paid and organic search working together

How we work

Plan. Build. Launch. Learn. Improve.

01
Understand
Define the business objective, audience and offer.
02
Audit
Review existing campaigns, tracking, landing pages and performance where available.
03
Build
Structure campaigns, targeting, creative and conversion paths.
04
Launch
Put the campaigns live with tracking in place.

05
Learn
Review search terms, audiences, creative and conversion behaviour.
06
Improve
Shift budget, refine targeting, test creative and improve the wider journey.

Learn and improve continue throughout the campaign.

Clearer reporting

Focus on the numbers that help make better decisions.

Advertising platforms provide plenty of metrics. Not all of them deserve equal attention.

Depending on the campaign, useful reporting can include

Spend
Leads
Sales
Cost per lead
Cost per acquisition
Conversion rate
Revenue
ROAS
Search terms
Campaign and audience trends

Context matters.

A cheap click isn’t necessarily valuable, and a high-cost lead may still be worthwhile if the underlying customer value is strong.

Our approach

Not every improvement is a business improvement.

Cheap clicks
Low cost means little if the traffic doesn’t convert.
High reach for its own sake
Reach can be valuable, but only when it supports the campaign objective.
Platform scores as the final answer
Advertising platforms make recommendations based on their systems. They don’t always understand the wider business context.

Optimise for what matters to the business.

Why Mardoc

Paid media connected to what happens before and after the ad.

Campaign Strategy
Build campaigns around the objective and customer journey.
Creative Capability
Connect media buying with photography, video, graphics and messaging.
Landing Pages
Improve the experience people reach after clicking.
Search Insight
Use search-term and SEO data together where useful.
Conversion Tracking
Measure meaningful business actions wherever possible.

Paid advertising Melbourne

Melbourne-based. Working Australia-wide.

Mardoc is a Melbourne paid advertising agency managing Google Ads, Meta Ads and digital campaigns for businesses locally and across Australia.

Campaign strategy, management, creative, landing pages and reporting can all be delivered across locations.

Paid advertising FAQs

Better paid campaigns

Put the budget behind something worth measuring.

Tell us what you’re trying to achieve and we’ll help determine the right campaign, platform and conversion path.

Let’s Talk See Our Work

Paid campaigns built around performance.

The campaign doesn’t end when someone clicks.

Capture demand when people are already searching.

Build demand, reach audiences and support campaigns.

Know what the campaign needs to achieve before deciding where the budget goes.

Better ads need somewhere useful to send people.

Performance still needs creative that gets noticed.

Know what happens after the click.

Search-term data can tell you more than whether an ad was clicked.

Paid and organic search can make each other smarter.

For businesses that want paid media tied to a clear objective.

Plan. Build. Launch. Learn. Improve.

Understand

Audit

Build

Launch

Learn

Improve

Focus on the numbers that help make better decisions.

Not every improvement is a business improvement.

Cheap clicks

High reach for its own sake

Platform scores as the final answer