Strategy, campaigns, social media, SEO, advertising, websites and creative — brought together by one marketing partner to help your business grow.
Sometimes you don’t need another supplier.
You need people who understand the business, know what’s happening across your marketing and can help keep it all moving.
Too many moving parts. Too many different suppliers.
One agency manages advertising.
Someone else handles the website.
Social media sits with another person.
SEO gets looked at occasionally.
The internal team is trying to keep all of it coordinated.
The problem isn’t necessarily that any one channel is failing.
The problem is that nobody is looking across the whole picture.
Before
With Mardoc
More connected marketing starts with a more connected team.
Mardoc can work alongside your internal team or become the broader marketing capability behind the business.
That means fewer handovers, fewer disconnected suppliers and more people working from the same understanding of the business.
- 01
Strategy
Know where the marketing is going.
- 02
Execution
Turn the plans into real work.
- 03
Coordination
Keep channels and campaigns connected.
- 04
Optimisation
Use performance and feedback to improve what happens next.
- 05
Support
Have a marketing team available when something needs to happen.
Ongoing marketing works best when the business needs more than one pair of hands.
Relevant for businesses that:
- Need broader marketing capability but do not want to build a full internal department
- Have an internal marketing person who needs additional specialist support
- Are managing multiple agencies or freelancers and want better coordination
- Have grown beyond ad-hoc marketing
- Need regular campaigns, content and digital activity
- Need strategic input as well as execution
- Want a partner that can evolve with the business
One relationship. The capability your marketing needs.
Not every client needs every service.
The scope should reflect the business, priorities and level of support required.
Marketing Strategy
Planning, prioritisation, campaigns and broader marketing direction.
Digital Marketing
Connected digital activity across the customer journey.
ExploreSocial Media
Strategy, content, publishing and campaign support.
ExplorePaid Advertising
Google Ads, Meta Ads and performance campaigns.
ExploreSEO
Search strategy, technical optimisation, content and visibility.
ExploreWebsites
Updates, landing pages, improvements and larger digital projects.
ExploreContent
Photography, video, copy and creative production.
ExploreBranding & Creative
Campaign artwork, collateral and ongoing brand application.
ExploreEmail & Campaign Support
Email campaigns, promotions, launches and customer communication.
One marketing partner. A network of expertise.
Great marketing often requires different skills working together.
At Mardoc, we combine our core marketing capabilities with a trusted network of specialist partners, bringing together the right expertise for each business and project.
From strategy and campaign management to creative production and specialised services, we help coordinate the moving parts so your marketing works together.
You get one dedicated marketing partner, with access to broader expertise when it’s needed.
Your marketing shouldn’t be built around an agency package.
Businesses change. Priorities change. Opportunities appear.
An ongoing marketing relationship should be flexible enough to respond.
The exact mix of strategy, campaigns, digital, content and creative can evolve as the business does.
The relationship stays consistent. The work doesn’t have to.
Close enough to understand the business. Flexible enough to keep moving.
- 01
Understand
Learn the business, people, audience, priorities and existing marketing.
- 02
Plan
Agree on priorities, campaigns, channels and what needs attention first.
- 03
Work
Deliver the strategy, campaigns, content, digital and creative activity.
- 04
Review
Look at performance, feedback and what has changed in the business.
- 05
Evolve
Adjust the marketing as priorities and opportunities change.
One decision can affect five different parts of your marketing.
When those pieces are being handled by one connected team, the campaign can move faster and remain more consistent from start to finish.
- A new promotion
- Campaign strategy
- Website / landing page
- Photography & creative
- Social media
- Paid advertising
- Email
- Measurement
Build the capability without building the department.
A complete internal marketing function can require strategy, digital, advertising, design, content, website, SEO and production skills.
Most growing businesses don’t need every specialist sitting in-house full-time.
Mardoc provides access to broader capability while giving the business one central marketing relationship.
Need a project instead? That’s fine too.
Project
Best for
- Website builds
- Rebrands
- Defined campaigns
- SEO projects
- Content production
Full-Service Marketing
Best for
- Regular marketing activity
- Multiple channels
- Ongoing campaign support
- Strategic input
- Businesses wanting an extended marketing team
A project can also become an ongoing relationship where it makes sense.
Explore All ServicesAn agency relationship that feels closer to a marketing team.
Broader Capability
Strategy, digital, content, creative and performance under one relationship.
Direct Communication
Work closely with the people involved in the marketing.
Flexible Support
Adjust priorities as the business evolves.
Execution Included
Go from planning to actually getting the work done.
Long-Term Thinking
Build knowledge of the business instead of starting from zero on every brief.
Melbourne-based. Working Australia-wide.
Mardoc is based in Melbourne and works with businesses across Australia as an outsourced, ongoing marketing partner.
For Melbourne clients, the relationship can include face-to-face meetings, workshops, photography and video. For businesses elsewhere in Australia, strategy, campaigns, digital and ongoing support can be managed remotely.